stARTing to get it

stARTing to get it

“. . .the arts industry can feel very foreign to the business community. But as companies seek new ways to build their competitive advantage, they are increasingly finding that the arts are the key to driving true innovation, ultimately reaching their business goals.” In this week’s column for the Huffington Post, Robert Lynch, President & CEO of Americans for the Arts, lists the five key CEO challenges and how the arts respond to them. The Private Sector’s Secret Weapon.

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